Marketing a service business is a bit different from running a retail store. You’re selling yourself, your time, your talents, your ability to improve people’s lives — far scarier, harder, and more intimidating than hawking a physical product! Make sure you’re not selling yourself short (see what I did there?) with this assemblage of “getting-comfortable-telling-total-strangers-how-awesome-you-and-your-mad-skillz-are” seminars. The content is based on my book, “The Professional Organizer’s Bible: A Slightly Irreverent And Completely Unorthodox Guide For Turning Clutter Into A Career” — however, these workshops are appropriate for all consultants and freelancers (from organizing to coaching, from accounting to graphic art, from personal training to interior design, from corporate training to project management — and everything in-between). If you’re an independent contractor who sees clients (and plans on maybe getting paid for your services) — this educational series is for you!
Each can be scheduled for any size professional group as a live private teleseminar/webinar or an in-person event — I’m prepared to give you anywhere from 90 minutes of my life to several days in a row, whatever it takes to make sure you understand the concepts you need to succeed. I’m also happy to shorten, lengthen, cut-and-paste, moosh together multiple topics, or otherwise customize the content to suit your attendees’ schedule, interests, and budget. And if you’re one lone entrepreneur flying solo in the world, you can certainly purchase a pre-recorded download of the program to listen to in the comfort of your own home/office. (Just as soon as I get a chance to tape it fer ya!)
Who’s your ideal client? (And the answer is not, “Everybody!”) Life as an entrepreneur is much more pleasant and rewarding if you decide to only work with folks who are an 11‐on‐a‐10‐point‐scale fit. This workshop shows you how to hit your marketing target by taking dead aim at a specific population — instead of using the spray‐it‐everywhere‐innocent-bystanders‐be‐damned “scatter gun” approach:
A powerful and lasting brand is a reflection of you — what you stand for, what you’re fighting against, why you started this venture in the first place. The only marketing theme that will make you truly stand out amongst the crowd is being honestly and authentically yourself. Remember, every action sends a marketing message — this workshop offers foolproof instructions for living your brand every day:
“Sales” might mean high-pressure-smarm-fest on a car lot — but for consultants, selling is synonymous with confidence. You have to believe (passionately and unshakably) in the benefits you provide customers — and be able to clearly articulate the value you bring to the table. This workshop explains how to sell yourself more effectively through authentic, engaging, and ethical marketing communications:
Imagery elicits a faster gut reaction than language — visual stimulus registers more quickly in the brain than words (which must be read, then interpreted). That means your logo needs to catch folks’ attention in the first 3 seconds — this workshop guides you toward creating an enticing ensemble of colors, fonts, and shapes that can merge and mingle and hula together, reinforcing the brand you’re building:
Experts (who claim to know such things) say that it takes an average of 7 contacts with a prospect to create a sale. For this to happen, folks need to hear about your company every time they turn around — but it’s hard frigging work, touching a person that many times all by yourself! This workshops explains how you can have a whole sales-force campaigning on your behalf, if you learn how to network correctly:
While word‐of‐mouth recommendations carry inherently more weight with service shoppers than the commercial hard-sell, paid promotions can still serve a valid purpose in your business. This workshop looks at the right time/place to buy (either print space or air time), the options available in each market, the process of creating an effective consumer message, and how to maximize even limited ad dollars:
If you worry about the cost of advertising, I’ve got good news — you don’t have to pay for exposure to get it. Every form of media offers endless opportunities for free PR. (Remember, reporter‐editor‐producer‐types are in business to find interesting stories.) This workshop teaches you how to become the media’s best friend — doing these folks a big favor by handing them steaming piles of fresh content:
Knowing whether or not your promotional activities are succeeding means measuring technical details like “conversion,” “response rates,” and “return on investment” (which aren’t as complicated as they sound). But before this can happen, you’ve got to get clear about your overarching marketing motives. This workshop will help you figure out where you want the hype and hullabaloo to take you, what steps will lead you there, and how to engage in valid analysis of your efforts:
97% of consumers use the internet to research before buying — tell me your company doesn’t need to be online! But before you think about design, hosting, or content, you need a virtual business plan. This workshop guides you in the right direction as you plan for a site that educates and informs, increases your visibility (while boosting your credibility), generates leads, qualifies prospects, and brings in revenue:
It’s time to play “cyber‐Frankenstein” — are you ready to create your own internet monster? This workshop looks at the good, the bad, and the ugly of web design — reviewing common elements every effective commercial site should include, examining examples of great composition (for ideas and inspiration), and checking out a few “web pages that suck” (so you know which pitfalls to avoid):
Your website is not a selling tool, it’s a relationship‐builder. Users only buy once they feel they know you, but they only get to know you if they spend time on your site — and they’ll only spend time if you give them something of value (besides a sales pitch). This workshop demonstrates how to hook folks by providing them with relevant, interesting, timely, and entertaining advice — so you can then reel them in:
If you think that the world will beat down your door as soon as you slap up a little HTML code — you’re in for a whole motherboard full of electronic disappointment! Your virtual presence is only as effective as the effort you put into marketing it. Without online promotion, that URL is no better than a billboard on a deserted road — but this workshops explains how to make sure your site is seen by the masses:
Web 2.0 (as the social networking revolution has been dubbed) is about creating proximity. Sapiens are programmed to trust folks with whom they come into contact more than they do strangers — and a web connection makes it that much easier to engage in regular real‐time communications with your user base. This workshop illustrates the many ways in which you might use social media to build your business:
Making social networking work is a matter of deciding what purpose each platform can (and should) serve in your business — but a lot of that determination comes down to personal preference. You’ve got to play around, figure out what works best for your business model and personal communication style. This workshop offers some advice once you’re ready to move past Facebook, Twitter, and LinkedIn:
Social networking is like exercise — you have to do it regularly to see results. Posting 5+ times a week keeps your name in the forefront of followers’ brains, but that’s a lot to ask of a busy businessperson — and it’s easy to let updating consume your entire day. This workshop teaches the fundamentals of time-management for social media — especially the setting of limits and creation of tracking systems:
Turning random visitors into loyal customers requires a consistent and reliable way of staying connected — something other than blogs, social networking, and online promotions (which are all vaguely passive marketing methods, requiring the user to come find you). This workshop looks at creating a direct route to that net-junkie customer’s in‐box and mainline your message into each consumer’s veins:
PS: Wanna instantly rack up some serious virtual cred? I've made it easy for you to share this content with your social networking friends, e-mail it to your peeps, or republish it in your own blog (thereby showing off how smart you are) with these links.
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Ramona Creel is an award-winning 15-year veteran organizer and member of the National Association Of Professional Organizers. As well as having birthed “The A-To-Z Of Getting Organized,” Ramona is also the author of “The Professional Organizer’s Bible: A Slightly Irreverent And Completely Unorthodox Guide For Turning Clutter Into A Career”—and the creator of more than 200 “quick-start” business tools and templates for use by productivity professionals. She writes seven different blogs, has worked with hundreds of clients, and has delivered scores of presentations on getting organized. Ramona resides on the roads of America as a full-time RVer—living and working in a 29-foot Airstream. Learn more at and RamonaCreel.com.
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